News Summary
Wetzel’s Pretzels has launched its first-ever food truck in Charleston, South Carolina, marking the brand’s entry into the Southeastern U.S. Led by local franchisee Isaac Watlington, the truck will serve the brand’s hand-rolled pretzels and various snacks. Scheduled to participate in three fall festivals, this expansion aims to engage the community and strengthen the brand’s presence. Founded in 1994 in Pasadena, California, Wetzel’s Pretzels continues to grow, bringing joy to customers with its iconic offerings.
South Carolina is welcoming Wetzel’s Pretzels as the brand launches its first-ever food truck in Charleston. This significant expansion marks Wetzel’s Pretzels’ entrance into the Southeastern region of the United States, with plans for further growth in the area.
The food truck is spearheaded by local resident Isaac Watlington, who, after a 17-year career in medical sales, has transitioned to the hospitality industry over the last eight years. This venture marks Watlington’s first experience as a franchisee for Wetzel’s Pretzels, which is known for its fresh, hand-rolled pretzels. Watlington aims to introduce the brand’s signature products to the Charleston community.
In addition to traditional pretzels, the food truck will offer a variety of snacks and refreshing beverages. The truck is scheduled to participate in three fall festivals this season, providing a chance for local residents to experience Wetzel’s Pretzels firsthand. These festivals include:
- Cane Bay High School ROTC Fall Festival on October 18
- Cane Bay YMCA Fall Festival on October 25
- Charleston Harvest Festival at Johns Island County Park on November 1, from 11 a.m. to 5 p.m.
The engagement at these events is aimed at familiarizing the Charleston community with Wetzel’s Pretzels and fostering a connection with local customers.
The excitement surrounding this launch extends beyond Watlington. Jon Fischer, the Head of Development at Wetzel’s Pretzels, expressed enthusiasm for Watlington leading the brand’s debut in South Carolina. Expectedly, the introduction of this food truck is a strategic move for Wetzel’s Pretzels, which has been actively expanding its presence across the nation.
Founded in Pasadena, California, in 1994, Wetzel’s Pretzels has grown to operate more than 25 food trucks and continues to develop more locations. This expansion into Charleston is part of a broader strategy to reach new markets while providing their iconic snacks to a wider audience. The brand has built a reputation for generating moments of joy among its customers through its delicious offerings.
With Watlington at the helm of this new adventure, Wetzel’s Pretzels is well-positioned to make a lasting impression in the Charleston area, enriched by his passion for both the food and hospitality sectors. The food truck’s local events serve as a unique opportunity for residents to enjoy classic pretzel flavors in a vibrant, community-friendly atmosphere.
This launch reflects both the growth ambitions of Wetzel’s Pretzels and a commitment to community engagement, providing Charleston residents with new dining options while celebrating local festivities.
Deeper Dive: News & Info About This Topic
- ABC News 4
- Wikipedia: Wetzel’s Pretzels
- Franchising.com
- Google Search: Wetzel’s Pretzels Charleston news
- WTMA News
- Encyclopedia Britannica: Food Truck
Author: STAFF HERE FLORENCE WRITER
FLORENCE STAFF WRITER The FLORENCE STAFF WRITER represents the experienced team at HEREFlorence.com, your go-to source for actionable local news and information in Florence, Florence County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the Florence Festival of Lights, Pee Dee Pride, and agricultural expos at the Florence Center. Our coverage extends to key organizations like the Florence Regional Chamber of Commerce and the Pee Dee Area Council of Governments, plus leading businesses in healthcare and retail that power the local economy such as McLeod Health and Pee Dee Electric Cooperative. As part of the broader HERE network, including HERECharleston.com, HEREColumbia.com, HEREGreenville.com, and HEREHiltonHead.com, we provide comprehensive, credible insights into South Carolina's dynamic landscape.
