South Carolina Football Stadium
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Sponsor Our ArticlesSouth Carolina athletics has revealed impressive financial figures for the fiscal year, with $31 million generated from football despite a disappointing season. The total operating revenue reached $183.4 million, although expenses exceeded revenues, leading to a small deficit. Contributing factors included media rights, ticket sales, and donations, with notable gains in football and men’s basketball contributions. The athletic department continues to navigate its financial landscape, signaling resilience and potential for growth.
Columbia, South Carolina – Sports lovers and fans of Gamecock athletics, gather around! The latest financial report reveals thrilling numbers from South Carolina athletics, exposing an impressive tale of revenue generation, particularly from football! The athletic department has shared details of its financial performance for the fiscal year running from July 1, 2023, to June 30, 2024, and there’s plenty to talk about.
Hold on to your hats because South Carolina athletics generated a whopping _$31 million_ from football alone this past year. That’s right! It seems that even a season with a record of 5 wins and 7 losses still brought home a substantial amount for the program, despite the disappointment of missing out on a bowl game under the guidance of coach Shane Beamer.
Overall, the total operating revenue for the athletic department stood tall at _$183.4 million_. However, just like managing a household budget, expenses also crept up, totaling _$183.6 million_. This ultimately led to a small deficit of _$194,175_. This is a notable shift from the previous year’s situation, where the department celebrated a surplus of _$69,238_.
To put the latest figures into perspective, let’s reflect on the recent past. The department has seen its share of ups and downs. In 2022, it recorded a deficit of _$3.7 million_. A closer look reveals larger challenges with deficits of _$11 million_ in 2021 and _$765,306_ in 2020. However, the latest financials shine a light on a potentially bright future.
The major sources of revenue tell an influential story. Media rights brought in _$37.8 million_, while contributions totaled _$33.7 million_. Ticket sales were another strong contributor, raking in _$30.8 million_. Additional revenue included:
Diving deeper into the football revenue breakdown, here’s how it all adds up:
As you can see, despite the record not being playoff worthy, fans still filled those seats!
Switching gears to other sports, it wasn’t all cheers in the women’s basketball department, which incurred a deficit of _$5.7 million_. Although they earned _$5.8 million_, expenses climbed higher at _$11.5 million_. On a brighter note, men’s basketball surged ahead with a profit of _$3.48 million_, generating _$13.3 million_ in revenue and managing this against expenses of _$9.8 million_. Interestingly enough, ticket sales were also tight, with women’s teams earning _$1.6 million_ compared to the men’s _$1.5 million_.
When it comes to contributions, South Carolina athletics saw totals at _$33.8 million_ this past year, down from _$34.6 million_ the year before. However, contributions from football saw an increase from _$13.9 million_ to _$16.5 million_. Men’s basketball also saw a significant growth in contributions, rising sharply from _$368,783_ to _$878,183_. Sadly, contributions for non-program specific teams dropped from _$18.2 million_ to _$13.8 million_.
As the athletic department navigates these financial waters, fans can take pride in the strength of the football program and the promising numbers that emerge from it. It’s a rollercoaster, but in the spirit of sports, there’s always the hope for greater victories ahead!
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