Florence Real Estate & Mortgage Services
Florence Real Estate & Mortgage Services has been serving the Florence, SC community for over a decade, providing expert guidance in property sales and home financing. The company specializes in assisting homebuyers navigate a fluctuating housing market, offering tailored mortgage solutions and market insights. With an emphasis on customer education and transparent service, they have helped numerous clients secure their dream homes at advantageous rates. Their deep understanding of local market trends, including recent shifts in mortgage rates and inventory levels, positions them as a trusted partner in the home purchasing process. The firm is committed to fostering long-term relationships grounded in trust and professionalism, aiming to support the community’s growth and stability through real estate expertise.
News Summary
The average daily mortgage rate in Florence, SC has fallen to 6.57%, the lowest level in ten months, providing relief for potential homebuyers. This decrease follows a peak rate of 7.08% in May and aligns with economic indicators suggesting a possible Federal Reserve interest rate cut. The drop creates new opportunities for buyers amid high housing costs, with median home prices around $238,233. As inventory increases and sellers remain hesitant, the market is slowly shifting in favor of homebuyers.
Florence, SC – The average daily mortgage rate has recently dropped to 6.57%, which marks the lowest level seen in the past ten months. This decrease, occurring on August 4th, is a significant relief to potential homebuyers as it contrasts with the peak rate of 7.08% reached in May. The reduction in mortgage rates opens new opportunities for buyers facing high housing costs, particularly in the Florence area, where the median sale price for homes stands at $238,233.
A home priced at the median sale point now incurs a monthly mortgage payment of approximately $1,637 with the current interest rate of 6.57%. In contrast, buyers would have faced a payment of $1,706 per month during mid-May when rates surpassed 7%. This offers a monthly savings of $69 and a total potential savings of about $24,790 over the entire lifespan of a typical mortgage.
Impact of Economic Trends on Mortgage Rates
The decline in mortgage rates followed a weaker-than-expected jobs report released in July, showing fewer jobs added to the economy than analysts had predicted. Concurrently, the unemployment rate increased, which has raised expectations of a possible Federal Reserve interest rate cut in September. Such economic indicators have prompted this favorable change in mortgage rates, prompting experts to suggest that the current conditions may support homebuying activity.
Opportunities for Homebuyers
According to market analysts, the recent drop in mortgage rates is likely to enhance the conditions for homebuyers. Those interested in purchasing a home are encouraged to act before the summer ends, as housing prices remain relatively elevated. Currently, there is a surplus of homes available for sale in the Florence area, allowing buyers the flexibility to negotiate prices and seek concessions from sellers.
Interestingly, the gap between home sellers and potential buyers is narrowing, indicating a shift in the market dynamics. Despite the increase in inventory, many sellers are opting to stay in their homes, resulting in a decline in new listings. This situation presents a balancing act that is beginning to favor buyers as they navigate the current market.
Preparing for Home Purchase
Potential buyers are advised to get preapproved for a mortgage, as this step can help clarify their budget and expedite the purchasing process. Diligently understanding financing options can provide buyers with a competitive edge in an evolving market. Redfin’s recent calculations related to monthly payments factored in a 15% down payment, the local median home-sale price, relevant property tax rates, homeowners insurance rates, and the average 30-year fixed mortgage rates recorded from late May to early August 2025.
Conclusion
The current average daily mortgage rate reflects a marked shift in buying conditions for homeowners in Florence, SC. As the market adjustments continue in light of economic indicators, homebuyers are presented with a unique window of opportunity to secure properties at lower monthly payments. Keeping informed and prepared can assist buyers in making sound decisions in a fluctuating real estate landscape.
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Additional Resources
- Santa Fe New Mexican
- Stacker
- MSN Money
- The State
- Consumer Affairs
- Wikipedia: Mortgage Rate
- Google Search: Mortgage Rates Florence SC
- Encyclopedia Britannica: Mortgage
- Google News: Mortgage Rates

Author: STAFF HERE FLORENCE WRITER
FLORENCE STAFF WRITER The FLORENCE STAFF WRITER represents the experienced team at HEREFlorence.com, your go-to source for actionable local news and information in Florence, Florence County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the Florence Festival of Lights, Pee Dee Pride, and agricultural expos at the Florence Center. Our coverage extends to key organizations like the Florence Regional Chamber of Commerce and the Pee Dee Area Council of Governments, plus leading businesses in healthcare and retail that power the local economy such as McLeod Health and Pee Dee Electric Cooperative. As part of the broader HERE network, including HERECharleston.com, HEREColumbia.com, HEREGreenville.com, and HEREHiltonHead.com, we provide comprehensive, credible insights into South Carolina's dynamic landscape.