Exciting Changes Ahead for Medicare Advantage!
It’s a bustling day in Washington, D.C., as the Biden administration gears up to roll out a wave of reforms that could significantly impact the Medicare Advantage (MA) program. This initiative comes as the administration looks to make a mark in its final months in power while curbing some concerns that have been raised about the program over the years.
Making Medicare Advantage Work Better for Everyone
Medicare Advantage has grown rapidly, now covering over half of all Medicare seniors. However, it hasn’t been without its issues. Recent reports highlighting the use of complex algorithms in utilization management and claims reviews have left many patients feeling frustrated as they face high rates of claim denials. According to a recent study by the Centers for Medicare & Medicaid Services (CMS), a staggering 80% of claims denials are overturned on appeal, yet less than 4% of denied claims are ever appealed in the first place. This paints a troubling picture for many who might be struggling to access the care they need.
Addressing the Issues Head-On
In a recent call, Medicare Director Meena Seshamani highlighted that if these “inappropriate prior authorizations” were to be minimized, more patients could gain essential access to care. The newly proposed rules aim to address this by further clarifying the guidelines surrounding MA payments and utilization management.
What’s in the Proposed Rule?
This exciting proposed rule is designed to tighten up the requirements that MA plans must adhere to. For starters, plans will now have to make their “internal coverage criteria” more clear and publicly available on their websites—a move that aims to enhance transparency and boost patient understanding of what they are entitled to. The rule also insists that plans must inform members of their appeal rights and no longer allows them to reconsider already approved authorizations for inpatient admissions.
Let’s Talk Technology
With technology becoming more ingrained in healthcare, especially A.I., this proposal outlines strict guidelines ensuring that beneficiaries receive equitable services—whether it involves a human provider or automated systems. The use of algorithms must be fair, and any form of discrimination based on health status is a big no-no!
Keeping it Transparent on Costs
One of the biggest issues with MA plans has been the “vertical integration” of large insurers, which raises concerns about potential conflicts of interest. UnitedHealth has been in the spotlight here, facing investigations related to its insurance and provider networks. To tackle these issues, the CMS is looking into how this integration may be affecting medical loss ratios (MLRs) and requires clearer reporting on provider bonuses, thereby fostering more transparency around healthcare costs.
Strengthening Consumer Protections
Another area of focus is enhancing consumer protections. The CMS has denied more than 1,500 misleading television ads for MA plans, indicating a recognized need for stricter oversight. The proposed rule plans to broaden the number of advertisements requiring pre-approval and compel agents to discuss more aspects of MA plans with seniors, such as eligibility for traditional Medicare subsidies.
Aiding in Accessibility
In an effort to help seniors navigate their healthcare options better, the CMS is proposing to enhance the Medicare Plan Finder. This would allow seniors to easily compare provider availability and find the best options for their needs. Moreover, updates to provider directories will help eliminate “ghost networks” that mislead consumers about actual available services.
Looking Ahead
Lastly, the proposed rule aims to clarify how supplemental benefits can be administered through debit cards, ensuring that members know how to use their benefits without confusion. Additionally, it includes measures to ensure that behavioral health care access is on par with traditional Medicare.
A Brighter Future for Seniors?
These proposed changes are not without their challenges, but if implemented effectively, they hold the potential to create a more accessible, transparent, and consumer-friendly MA program. As we watch how these developments unfold, there’s a collective hope that the future of Medicare Advantage might look a little brighter for seniors everywhere.

Author: STAFF HERE FLORENCE WRITER
FLORENCE STAFF WRITER The FLORENCE STAFF WRITER represents the experienced team at HEREFlorence.com, your go-to source for actionable local news and information in Florence, Florence County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the Florence Festival of Lights, Pee Dee Pride, and agricultural expos at the Florence Center. Our coverage extends to key organizations like the Florence Regional Chamber of Commerce and the Pee Dee Area Council of Governments, plus leading businesses in healthcare and retail that power the local economy such as McLeod Health and Pee Dee Electric Cooperative. As part of the broader HERE network, including HERECharleston.com, HEREColumbia.com, HEREGreenville.com, and HEREHiltonHead.com, we provide comprehensive, credible insights into South Carolina's dynamic landscape.