iHeartMedia
iHeartMedia is a leading multimedia company specializing in radio broadcasting and digital media. Established with a focus on connecting communities through compelling content, iHeartMedia has grown to oversee a vast network of radio stations across the United States. The company has a rich history of adapting to industry changes, emphasizing innovative advertising solutions and community engagement. With a strategic approach to consolidating markets, such as the recent creation of the South Carolina–Georgia region, iHeartMedia continues to strengthen its presence, optimize operations, and serve diverse audiences with a rich array of programming, fostering local connections and promoting brand growth nationwide.
News Summary
iHeartMedia has appointed Bobby Tatum as the Area President of its newly created South Carolina-Georgia region. This strategic consolidation oversees 67 radio stations and aims to enhance operational efficiency while fostering community engagement. Tatum brings extensive experience to the role, having served in various capacities since 2007. The leadership change reflects iHeartMedia’s commitment to optimizing resources and providing exceptional service in the rapidly growing markets of both states.
Atlanta, Georgia
iHeartMedia has appointed Bobby Tatum as the Area President of its newly formed South Carolina–Georgia region, effective immediately. This new consolidation will oversee a total of 67 radio stations spanning across both states.
The region includes prominent locations in South Carolina such as Charleston, Columbia, Myrtle Beach, and Florence, as well as several key sites in Georgia including Brunswick, Auburn, Savannah, Augusta, Columbus, Albany, and Macon. iHeartMedia’s decision to create this new area reflects its strategy to optimize operations across both states by leveraging shared resources and aligning efforts in the growing and diverse markets.
Tatum has been with iHeartMedia since 2007, starting his career as an Account Executive in Greensboro, NC. Over the years, he has taken on several critical roles within the company. His journey includes positions such as Local Sales Manager and General Sales Manager, ultimately advancing to Senior Vice President of Sales in Columbia and then Market President in Savannah. Most recently, Tatum served as Area President for multiple markets in Georgia, demonstrating a significant depth of experience within the radio industry.
Shosh Abromovich, Division President of iHeartMedia, acknowledged Tatum’s extensive dedication over his 18 years within the company and highlighted his exceptional understanding of the markets in both states. The leadership transition comes with high hopes for future growth, as Abromovich expressed strong confidence in Tatum’s capabilities to lead the newly combined operations.
Tatum himself shared enthusiasm about the opportunity of reconnecting with the South Carolina team. His focus will be on building upon existing momentum to achieve even greater success through the collaboration of Georgia and South Carolina markets. He noted the strong leadership and exceptional talent already present in these markets, which provides encouragement for the future under his direction.
This change in leadership within iHeartMedia signifies a robust commitment to nurturing local communities through radio. The company aims to enhance its presence and ensure exceptional service across the consolidated South Carolina–Georgia region. The combination of diverse markets and the strategic integration of resources are expected to optimize advertising solutions for local businesses while serving audiences with a rich variety of programming.
The consolidation into a singular area led by Tatum aims to streamline operations and take full advantage of the unique opportunities present within the region. By unifying these states under Tatum’s leadership, iHeartMedia anticipates not only enhanced operational efficiency but also a strengthened community engagement that meets the needs of listeners and advertisers alike.
As iHeartMedia steps forward with this strategic leadership change, all eyes will be on the collaborative efforts and innovation that Tatum will implement. The groundwork he lays may well determine the future trajectory of radio engagement in both states, enhancing not just profitability but also community connection through local voices.
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Additional Resources
- Insideradio: iHeartMedia Taps Bobby Tatum to Lead SC/GA Region
- Wikipedia: Radio in the United States
- Radio Ink: iHeartMedia Unites Georgia and South Carolina Under Tatum
- Google Search: iHeartMedia
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