News Summary
Foothills Motorsports, a premier powersports dealership in Piedmont, South Carolina, marks 23 years under new ownership. Since relocating to a modern facility, the dealership has expanded its inventory to over 500 vehicles, including motorcycles and ATVs. Under the leadership of Steve Crowe, the business has thrived, implementing innovative technologies and promoting strong customer relationships. Foothills is dedicated to community engagement and customer satisfaction, ensuring a robust future in the competitive powersports industry.
Piedmont, South Carolina – Foothills Motorsports, a prominent powersports dealership, celebrates 23 years of success under new ownership and continues to thrive in the industry. Located near Greenville, the dealership has been a fixture in the area since 1972 and has evolved significantly since Steve Crowe took over in 2002.
Initially drawn to the dealership while seeking a motocross bike for his son, Eric, Steve Crowe’s transition from the valve sales and service sector to powersports ownership was unexpected. The previous owners were planning to sell as they exited the industry, and Crowe seized the opportunity to purchase the business rather than just the motorcycle.
Upon acquiring Foothills Motorsports, Crowe appointed Jamie Willis as the general manager. Willis, who previously held a position at a competing dealership, played a pivotal role in relocating Foothills to a larger, modern facility. The new location features 25,000 square feet of showroom space and an additional 7,000 square feet for parts and service, allowing the dealership to operate as a full-service, multi-line powersports provider.
Currently, Foothills Motorsports boasts an impressive inventory of over 500 vehicles, which includes motorcycles, dirt bikes, personal watercraft (PWCs), all-terrain vehicles (ATVs), and side-by-sides. The dealership carries top brands such as Can-Am, Honda, Yamaha, Suzuki, Kawasaki, Alta, Sea-Doo, Polaris, and Husqvarna. Its strategic location near waterways and off-road trails enhances its diverse product offerings, catering to the varied interests of customers.
Recent market trends indicate a noticeable uptick in sales of on-road vehicles and side-by-sides, while ATV sales have experienced a slight decline. However, personal watercraft sales remain robust, largely attributed to aggressive marketing strategies by manufacturers like BRP and Polaris. Overall sales at Foothills Motorsports have returned to pre-2020 levels, following a surge in demand during the pandemic.
The dealership maintains a healthy inventory, boasting a three- to six-month supply of diverse products and facing no significant inventory issues. With a dedicated team of 23 employees, Foothills fosters a culture of low turnover and emphasizes strong customer relationships to build a solid repeat business base. Customer service is a priority, with a focus on creating a friendly atmosphere that enhances the overall ownership experience.
To improve profitability even during market fluctuations, Foothills offers financing and insurance services. Additionally, the dealership provides customers with maintenance and protection packages, reinforcing its commitment to customer satisfaction. Recent technological advancements, including the integration of a software platform named Revvable, streamline the purchasing process. The sales team utilizes QR codes on business cards, allowing customers to quickly access digital credit applications.
Foothills Motorsports effectively utilizes social media for promotion, boasting over 8,000 followers on platforms like Facebook and Instagram. The dealership also strives to make a positive impact in the community, donating units to local schools and partnering with organizations such as the Make-A-Wish Foundation. Another noteworthy initiative involves collaboration with Inspire Abilities of Anderson County, where the dealership employs individuals supported by the nonprofit.
Looking ahead, Foothills Motorsports aims to maintain its business stability while staying open to competitive opportunities. As the dealership continues to adapt to the ever-changing landscape of the powersports industry, its commitment to customer satisfaction and community engagement remains unwavering.
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