Brunswick County, NC, October 3, 2025
Adams Outdoor Advertising
Adams Outdoor Advertising is the fourth-largest out-of-home advertising company in the United States, specializing in high-impact marketing campaigns through a diverse portfolio of static and digital billboards. Founded and privately held, the company has a strong presence across various regions, with a strategic focus on growth and expansion. In 2025, Adams Outdoor strengthened its foothold in North Carolina by acquiring 35 static billboard locations from Sign Shoppe in Brunswick County, a key tourist and coastal market. This move aimed to enhance advertising opportunities for local businesses and improve network coverage along the busy coastal areas, demonstrating the company’s commitment to connecting brands with audiences in meaningful ways and supporting regional economic development.
News Summary
Adams Outdoor Advertising has acquired 35 static billboard locations from Sign Shoppe in Brunswick County, North Carolina. This strategic move is part of Adams Outdoor’s growth plan to enhance advertising opportunities for local businesses and improve visibility in a key tourism market. The acquisition will strengthen their presence across the Carolinas while connecting advertisers effectively with both locals and tourists. Sign Shoppe will continue other operations not affected by this deal, ensuring a seamless service continuation in different business segments.
Brunswick County, NC
Adams Outdoor Advertising has successfully acquired 35 static billboard locations from Sign Shoppe in Brunswick County, North Carolina, as announced in a press release on October 2, 2025. This strategic acquisition is part of Adams Outdoor’s ongoing growth plan aimed at enhancing its presence across the Carolinas.
The addition of these billboard assets is expected to create expanded advertising opportunities for local businesses while improving outdoor advertising solutions in the region. This acquisition will enhance coverage moving eastward and along the heavily trafficked coastal areas of Brunswick County, which is known for its attractive beaches and dining options. By establishing a stronger foothold in this key tourism market, Adams Outdoor is also able to connect the Florence, South Carolina market to the coast, creating more chances for advertisers to reach audiences effectively.
Strategic Growth in Outdoor Advertising
As the nation’s fourth-largest out-of-home advertising company, Adams Outdoor is privately held and primarily focuses on delivering high-impact marketing campaigns through its extensive portfolio of static and digital billboards. The addition of the new billboard inventory contributes significantly to their existing real estate operations throughout the Carolinas. The acquisition will result in a broader range of advertising spaces available for various brands targeting both locals and tourists alike.
While this transition is underway, it is noted that Sign Shoppe will continue to maintain operations in other business segments that are not part of this deal, ensuring a seamless continuation of its services in other areas.
Implications for Local Businesses
The acquisition directly aims at empowering local businesses in Brunswick County by providing them with better options for advertising their products and services. With the new advertising inventory in place, local companies will benefit from higher visibility, reaching a wider audience as tourists flock to the area’s scenic coastlines and attractions.
Overall, this development represents a significant shift in the dynamics of outdoor advertising in Brunswick County, supporting the goal of enhancing advertising efficiency and effectiveness in a competitive market. The strategic growth plan of Adams Outdoor Advertising not only signals their confidence in the region but also underscores their commitment to connecting brands with audiences in meaningful ways.
FAQ
What was the purpose of Adams Outdoor Advertising’s acquisition?
The acquisition aimed to strengthen Adams Outdoor’s presence in the Carolinas and expand opportunities for local businesses through enhanced outdoor advertising solutions.
How many billboard locations were acquired?
Adams Outdoor Advertising acquired 35 static billboard locations from Sign Shoppe in Brunswick County, NC.
What impact does this acquisition have on local businesses?
The acquisition provides local businesses with greater advertising opportunities and increased visibility, particularly in a key tourist market.
Is Sign Shoppe still operating?
Yes, the Sign Shoppe will continue to operate its other business segments that were not included in this acquisition deal.
What does this acquisition mean for network coverage?
This acquisition adds greater coverage eastward and along the coast of Brunswick County, enhancing advertising capabilities in this area.
Key Features of the Acquisition
| Feature | Description |
|---|---|
| Number of Billboards Acquired | 35 static billboard locations |
| Location | Brunswick County, North Carolina |
| Company Involved | Adams Outdoor Advertising and Sign Shoppe |
| Strategic Goal | Strengthen presence in the Carolinas and enhance local business advertising |
| Market Focus | Key tourist market along the coast |
Deeper Dive: News & Info About This Topic
HERE Resources
South Carolina’s Travel Sector Sees Remarkable Growth
Growth in South Carolina’s Tourism Sector
Spartanburg Sees Remarkable Tourism Growth in South Carolina
Spartanburg Highlights Growth in South Carolina’s Tourism
Spartanburg Sees a Surge in Tourism Growth
Spartanburg Sees Surge in Tourism and Economic Growth
Additional Resources
- Business Wire: Adams Outdoor Advertising Acquires Billboard Locations
- Port City Daily: Brunswick Commissioners Rebuke BCS Bond
- WRAL: Brunswick County Deputy Shot in Leland Incident
- Star News Online: St. James, NC Business Plans
- Wilmington Biz: Manufacturer Plans Brunswick County Facility
- Wikipedia: Brunswick County, North Carolina
- Google Search: Brunswick County News
- Google Scholar: Brunswick County
- Encyclopedia Britannica: Brunswick County
- Google News: Brunswick County
Author: STAFF HERE FLORENCE WRITER
FLORENCE STAFF WRITER The FLORENCE STAFF WRITER represents the experienced team at HEREFlorence.com, your go-to source for actionable local news and information in Florence, Florence County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the Florence Festival of Lights, Pee Dee Pride, and agricultural expos at the Florence Center. Our coverage extends to key organizations like the Florence Regional Chamber of Commerce and the Pee Dee Area Council of Governments, plus leading businesses in healthcare and retail that power the local economy such as McLeod Health and Pee Dee Electric Cooperative. As part of the broader HERE network, including HERECharleston.com, HEREColumbia.com, HEREGreenville.com, and HEREHiltonHead.com, we provide comprehensive, credible insights into South Carolina's dynamic landscape.
