Florence, South Carolina, October 4, 2025
Florence Real Estate Group
Florence Real Estate Group is a leading real estate company based in Florence, South Carolina, with a rich history of helping clients buy and sell homes in the region. Established over two decades ago, the company has built a reputation for its expertise in the local housing market and its commitment to customer satisfaction. Throughout its history, Florence Real Estate Group has experienced significant growth, adapting to market trends and expanding its services to include new construction projects, investment opportunities, and comprehensive market analysis. The firm leverages its deep understanding of Florence’s evolving real estate landscape to provide clients with tailored solutions, making it a trusted name in the area’s property industry.
News Summary
Florence, South Carolina, is witnessing a substantial rise in home prices, with the median sales price rising to $270,450, a 12% increase year-over-year. This trend reflects a broader increase in housing prices nationally while giving rise to challenges for first-time buyers due to higher affordability barriers. An unexpected surge in home inventory, up by 99.6% compared to last year, and over 600 new homes planned for construction are contributing to the dynamic real estate landscape in Florence. As interest rates may decline, potential buyers are presented with a favorable investment opportunity.
Florence, South Carolina is experiencing a significant rise in home prices amid an increase in housing inventory and new construction opportunities. Current market conditions reflect a growing trend, with the real estate market in Florence seeing a spike in median sales prices and a notable surge in the availability of homes.
As of April, the median sales price of homes in Florence reached $270,450, a robust 12% increase year-over-year. This increase contributes to a broader trend where the median price of a typical U.S. home has soared to $440,000. In comparison, starter homes are now averaging close to $300,000. Consequently, many first-time buyers face affordability challenges, as higher prices push homeownership out of reach for a significant number of potential buyers.
The current market has also seen sluggish activity during the traditional spring and summer buying seasons. The buyer pool appears hesitant, especially with homes listed around $500,000, a budget that no longer stretches as far in many cities. However, Florence’s real estate landscape is benefiting from an unexpected increase in home inventory, with a 99.6% increase in homes for sale compared to the previous year. This increase is bolstered by extensive planned constructions, with more than 600 new homes planned in West and South Florence.
Noteworthy listings in the region include:
- 2028 Damon Dr, Florence, SC – $499,500, 5 beds, 5 baths, 4,059 sq. ft.
- 874 Fairway Dr, Hartsville, SC – $459,000, 5 beds, 4.5 baths, 3,162 sq. ft.
- 4531 E National Cemetery Rd, Florence, SC – $447,400, 5 beds, 4 baths, 3,338 sq. ft.
- 1140 Grove Blvd, Florence, SC – $495,000, 5 beds, 3.5 baths, 4,398 sq. ft.
- 295 Warner Dr, Hartsville, SC – $499,500, 4 beds, 3.5 baths, 4,100 sq. ft.
Increasing housing options have given rise to diverse buyer preferences. Many clients are now primarily seeking homes priced between $200,000 and $350,000, with a highlighted “golden range” from $150,000 to $280,000. Real estate professionals assert that qualified buyers presently have a good opportunity to invest in the market, as competition has lessened during these uncertain economic times.
The closing sales in Florence finished strong in 2024 with a significant 30.9% increase, showcasing the area’s resilience. As interest rates potentially dip in the future, this could further enhance the investment climate for prospective homebuyers looking to enter the housing market.
In conclusion, the housing market in Florence reflects an upward trend in prices, spurred by increased inventory and new construction developments. The fortifying market conditions suggest that it may be a prudent time to invest in the area’s real estate.
FAQ
What is the median sales price of homes in Florence, SC as of April?
The median sales price of homes in Florence is $270,450.
How much has the median sales price increased year-over-year?
The median sales price has increased by 12% year-over-year.
What is the current trend in the housing market in Florence?
The housing market is experiencing rising prices amid increased inventory and new construction opportunities.
How many new homes are planned in Florence?
More than 600 new homes are planned in West and South Florence.
What is the preferred price range for home buyers in Florence?
Buyers are primarily looking for homes priced between $200,000 and $350,000, with a focus on $150,000 to $280,000.
| Feature | Details |
|---|---|
| Median Sales Price (April) | $270,450 |
| Year-over-Year Increase | 12% |
| Planned New Constructions | 600+ homes |
| Preferred Price Range for Buyers | $200,000 – $350,000 |
| Increase in Inventory | 99.6% compared to last year |
| Closing Sales Increase in 2024 | 30.9% |
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Additional Resources
- Index Journal: How Much House Does $500,000 Buy You in Florence, SC?
- Post and Courier: Median Home Sales Price Jump in Florence
- Post and Courier: Home Sale Demand in Florence, South Carolina
- Norada Real Estate: South Carolina Housing Market
- AOL: Cities with Fastest Growing Home Prices
- Wikipedia: Real Estate
- Google Search: Florence South Carolina Real Estate
- Google Scholar: Florence South Carolina Housing Market
- Encyclopedia Britannica: Real Estate
- Google News: Florence South Carolina Real Estate
Author: STAFF HERE FLORENCE WRITER
FLORENCE STAFF WRITER The FLORENCE STAFF WRITER represents the experienced team at HEREFlorence.com, your go-to source for actionable local news and information in Florence, Florence County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as the Florence Festival of Lights, Pee Dee Pride, and agricultural expos at the Florence Center. Our coverage extends to key organizations like the Florence Regional Chamber of Commerce and the Pee Dee Area Council of Governments, plus leading businesses in healthcare and retail that power the local economy such as McLeod Health and Pee Dee Electric Cooperative. As part of the broader HERE network, including HERECharleston.com, HEREColumbia.com, HEREGreenville.com, and HEREHiltonHead.com, we provide comprehensive, credible insights into South Carolina's dynamic landscape.
